Brutal Brewing decided to launch a beer – low in alcohol but not in flavour, and least in design.

Based on the craftsmanship and science behind the art of brewing, we developed a design that truly stands out on the shelf. A copper can with illustrations of the characteristic man himself: Sir Taste a Lot. Offering you an exquisite and full-bodied aroma of Magnum, Perle and Amarillo hops, to be enjoyed at a slow pace.

For Zachary Kutz’s senior project at the Tyler School of Art in Philadelphia, he created Adirondack Brew Works. This project included identity, label designs, product catalog, iPad app, stationery and six pack carrier.

Branding and packaging for Mateo & Bernabé, the first craft beer in La Rioja, Spain.

In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.

Client: MillerCoors
Firm: Landor San Francisco
Creative Director: Tosh Hall
Design Director: Ryin Kobza
Senior Designer: Daniel D’Arcy

This is Laura’s final graphic design project, as presented at the 2011 University of Idaho Art Show. Fantastic execution, down to every last detail. Check out the video at the bottom for a further look at the entire presentation.

(via Andy Sowards)

One designer, two production guys, and a mailroom clerk from Landor decided that the company should pay for their beer, so they headed for the loading dock and started their own brewery.

Landor saw it as a great opportunity to push how far an idea could go within its walls. Everybody else saw it as a chance to put down their glasses of fizzy yellow water and drink quality locally-produced beer.

Each can tells a story about the flavor experience inside. You might say it’s our version of beer tasting for dummies.

Packaging for Italy’s Birrificio Artigianale B1080, designed by Sud Collective.

Homebrew created and designed by Martin Fek.

A key brand concept was to juxtapose the organic process of hand-crafted beer making with the industrial nature of the location.
— Plazm