March 23, 2012 | 1 commentDesigned by Plazm
A key brand concept was to juxtapose the organic process of hand-crafted beer making with the industrial nature of the location.— Plazm
The 16oz cans and the plastic carrier have a very ‘energy drink’ feel to them, but I really like the idea of allowing oversized text to really carry the design. The additional elements (timeline, hop vortex, compass?) are a nice touch.
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