One designer, two production guys, and a mailroom clerk from Landor decided that the company should pay for their beer, so they headed for the loading dock and started their own brewery.
Landor saw it as a great opportunity to push how far an idea could go within its walls. Everybody else saw it as a chance to put down their glasses of fizzy yellow water and drink quality locally-produced beer.
Each can tells a story about the flavor experience inside. You might say it’s our version of beer tasting for dummies.