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Inspired by Paul Revere’s midnight ride, we rebelled against the British style IPA, embraced the more aggressive American version and then recast it in bold, brave, defiant black. Our Black IPA is a Declaration of Independence from the tyranny of the expected.

Cartils has created a Baltika brand that is modern, stylish and premium, appealing to their younger target crowd. Since the launch of this packaging, Baltika Cooler has become one of the top beer brands in Russia.

JKR redesigned the Guinness identity and product line. They were able to strip it down to the core elements while giving it modern and international appeal.

We started with the harp – it’s the one device that consumers globally recall in research and can draw from memory. We crafted it adding a sense of movement to the strings. We stripped the core identity back, and ensured it always reversed out of black. This done, we began to amplify the role of the harp across countermounts, cans and glassware. The net effect was a brand where simplicity and confidence created a more magnetic and contemporary personality for the brand.
— JKR

It’s now one of our tightest examples of brand iconography, and the can is a great example of a brand which pulls rather than pushes.
— Andy Fennell, Chief Marketing Officer, Diageo

Last month, Landor released redesigns of the Molson Coors brands Worthington’s and Caffrey’s Irish Ale. The goal of the Caffrey’s rebrand was to “re-engage a lost generation of ale drinkers, encouraging them to once again include the brand in their drinking repertoire.”

Caffrey’s has a unique energy and movement in a beer that delivers a light and smooth taste. We sought to demonstrate this unique combination, deliberately shunning traditional ale design language in favour of a contemporary expression. The Irish knot has been brought to the fore across all communication, it not only promotes the brand’s strong Irish heritage, but also its smooth product flow and the social connections that Caffrey’s is renowned for.
— Ben Marshall, Creative Director, Landor Associates

The Caffrey’s can, before and after redesign

Molson Coors approached Landor Associates to reinvigorate their Worthington’s brand, first established in 1744. The rebranding launched August 25th and extends across Worthington’s Creamflow, Red Shield, White Shield and seasonal ales and includes primary & secondary packaging, glassware, font and visual identity system.

The ale category is showing signs of growth for the first time in over a decade and Worthington’s is ideally placed to once again become one of the UK’s leading beer brands. Worthington’s drinkers are hard working people who value a good quality ale made with natural ingredients sourced in Britain, we deliver that for them consistently through our family ales of character.
  —  Nathan Haigh, Worthington Brand Director

We created a design which is crafted, yet unique and understated. By focusing on Worthington’s unparalleled heritage we celebrate the characters behind the brand; from barley farmers & brewers to the ale drinkers who have loved it since 1744. We created the ‘grain-to-glass’ story and tasting notes which featured on-pack and across communication, these celebrate the flavour characteristics of the ale in an accessible way for Worthington’s drinkers. The dagger and shield were brought to the fore as key design assets that now standout in the bar and on-shelf.
  —  Ben Marshall, creative director, Landor Associates

The Worthington’s can, before and after

Doug Clark, sales manager of Bomb Beer Company says Bomb Lager is intended for starving artists, gamers and hipsters and will feature a lower price point than most craft beers. (via Brewbound) For this younger, alternative demographic, Bomb Lager turned to Billy The Artist for their graffiti-inspired cans.

Be sure to check out the Bomb website, as well as Billy’s website, for some of his other works.

For his branding/packaging project, Nicholas Beecher created this “industrial grade social lubricant.” This is the first student project I’ve seen use the old style flat top cans. This also gives them an oil can feel, which fits perfectly with the workman theme of the brand. The muted color palette and rough carrier round things out nicely.

21st Amendment Brewery is named after the Constitutional amendment that repealed Prohibition. The brand celebrates our American rights, but none more than the right to be original. With this packaging, we wanted to break the conventions in standard beer design and celebrate the craft, spirit and originality of this San Francisco brewery.
— TBD

I’ll drink to that, and I’ll drink to whatever amendment supports space monkeys on beer cans!

Using elements from the brand’s past, Quaker City Mercantile helped revive this once-dominant New England brand. Click here to read more about the ‘Gansett resurgence.

Designed by tattoo artist Kristjan Luiga, these A. Le Coq cans have me envisioning M.C. Escher scribbling on a bar napkin.