Caffrey’s Irish Ale
September 19, 2011 | 6 comments
Designed by Landor
Last month, Landor released redesigns of the Molson Coors brands Worthington’s and Caffrey’s Irish Ale. The goal of the Caffrey’s rebrand was to “re-engage a lost generation of ale drinkers, encouraging them to once again include the brand in their drinking repertoire.”
Caffrey’s has a unique energy and movement in a beer that delivers a light and smooth taste. We sought to demonstrate this unique combination, deliberately shunning traditional ale design language in favour of a contemporary expression. The Irish knot has been brought to the fore across all communication, it not only promotes the brand’s strong Irish heritage, but also its smooth product flow and the social connections that Caffrey’s is renowned for.
— Ben Marshall, Creative Director, Landor Associates
The Caffrey’s can, before and after redesign
Will Caffrey’s Irish Ale ever return to the USA? Caffrey’s is my favorite beer and I haven’t had one in 8 years! Please bring Caffrey’s back to the USA!
drank caffreys for many years at paddy’s in milwaukee. please bring it back to the u.s.
I don’t always drink beer but when I do I prefer Caffrey’s. Please bring it back to the US.
bring it back tothe US.. was my favorite as well. I have not had a Coors product since they stooped importing Caffreys… Killians is a joke
We need this great Ale back in the USA!! Bring back Caffrey’s PLEASE!!!
It has been long enough