It’s been a long hiatus here, I know. If it’s any consolation, I have a really cute excuse. I now find myself with an inbox bursting with great submissions and I’m excited to start sharing them with you. I’ll get the ball rolling with the first Tennessee brewery to be featured on the site.
Chattanooga Brewing Company opened in 1890 under the direction of George Reif, and operated until 1915 when Prohibition forced them to close their doors. The brand laid dormant until 2010 when a pair of engineers with a passion for brewing saw an opportunity to resurrect it.
Widgets & Stone was pleased to find a treasure trove of historical branding artifacts from Chattanooga Brewing Company’s heydays, prior to Prohibition. In order to honor that vibrant heritage — and also to stand out from the saturated colors and wild illustration styles of the microbrew packaging scene — the design team focused on spare and simple design solutions.
Paul Rustand; Art Direction & Design: Mark Slawson, Travis Hitchcock; Writing: Jacob Biba.
Label Type: Shrink Sleeve