In not so small news, Breckenridge Brewery is rolling out redesigned packaging for their core and seasonal beers today. This rollout comes almost two years after the brewery was purchased by AB InBev and is “the first manifestation of changes to come at Breckenridge.”
The updated packaging features a refined logo and intricate designs that reflect Breckenridge Brewery’s personality, genuine craftsmanship and hometown pride. Design elements unique to each brew (such as the sugar skull seen on the Agave Wheat Ale and the grinning crescent moon displayed on the Oatmeal Stout) were re-imagined and supported with updated color palettes, typography and more to help modernize the overall look and feel without losing equity. Across the visually diverse portfolio, the consistent backdrop of the Rocky Mountains unifies the suite. These new designs are seen on both the primary—including bottles and cans—and secondary packaging—cartons and cases.
— VSA Partners
Illustrations by Florian Schommer
So whatcha think?