For Driftwood Brewery‘s new Arcus Pilsner, named after the Latin word for both an archer’s bow and the arc of the sun, we created a Sun Goddess, firing her golden rays down from the sky. Against a backdrop of orange clouds, our archer’s strong diagonal pose and long flowing dress and hair give the label a vibrant, dynamic feeling with mythic qualities. The custom typography features the bowlike ornaments of the capital ‘A’, paired with the arrowhead median spurs of the blackletter. Finely detailed hair and sunburst contrast with graphic bow and arrow, all rendered in gold foil to let Arcus shine.
— Hired Guns Creative
O, Draw your feathered flame, line up your mark,
Let golden arrows trace with brightest daylight
Our earthly dome, and chase away the nightly darkness.
Now loose your fletchings! Fire! Release your spark!
From higher still, let rays now take their flight!
That we may gaze upon your golden grace, shine brightly Arcus!
Label Material Name: Vinyl
Label Type: Pressure-sensitive
Printer Name: Westkey
Print Method: Flexographic
Avery Dennison is a global manufacturer of pressure-sensitive label and packaging materials that can be designed and used on a variety of applications. From films and papers to shrink labels and more, our label materials provide beauty and performance that help enhance some of the world’s most recognized brands. Visit our website to learn about our Craft Beer portfolio featuring label material solutions from bottles and cans to crowlers and tap handles.