“Lakes & Legends sought design help from Ivan Trushin before they opened their taproom doors. The challenge was to create cohesive package that would set the brand apart from competition and embrace their farm-to-table ethos. The packaging needed to translate seamlessly across a multitude of components including; 350 ml labels, 750 ml labels, 4-Packs, Special Edition labels, Growlers, Keg Collars, Taproom Handles and promotional materials.”
We created a bold, graphic style that gave a unique visual identity to the brand’s farm-to-table image. Utilizing a rich color palette allowed us to differentiate each beer and give the brand visibility in a retail environment. Using woodcut printmaking as inspiration, we highlighted each beer’s story with a custom illustration to give the labels an artisan feel. The result is a bold take on farm-to-table culture.
Label Type: Glue-applied
Label Material: White Poly, Chrome, Cotton with varnish
Printer Name: Imagine
Print Method: Digital