Sometimes a label on a shelf can seduce you, and sometimes it can punch you in the face—or the junk.
Canada’s Riot Brewing Co. turned to The Brandit to bring their “Life’s a riot” mantra to life, as well as to store coolers. The brightly colored results are real attention-grabbers. Each vessel is wrapped in engaging, punk-style illustrations that tell each beer’s story.
Been working on a skate trick and finally nailed it? Crack open a Lipslide Lager to celebrate. Reminiscing about that time you were punched in the junk or saw someone else get punched in the junk (admit it, you laughed)? Junk Punch IPA will sympathize (or laugh) with you. Got that certain someone (romantic or not) that helps you get through life—despite nearly losing your heads? Life Partners Pale Ale will be there the next time you need to make up.
“It’s not every day a client tells you, ‘That’s f***ing rad’ during a presentation,” said Matt Ebbing, Creative Director at The Brandit, “and with a beer named Junk Punk, I’m glad we didn’t come up short. Ally, Ralf and Morgan [of Riot Brewing Co.] made it clear early on in the design process that we needn’t tip-toe around their personality—so we sunk our teeth into all the counter-culture, skate and punk scene glory that shaped who these brewers are. A lot of attitude in this beer packaging, but it’s always fun, never mean or scary.”