Avery Behind the Label: Driftwood Venatrix

Venatrix

March 22, 2017 | Designed by Hired Guns Creative

Die cut kings Hired Guns Creative are back at it, releasing another beast of a label onto Canadian beer shelves.

For Venatrix Framboise, Driftwood Brewery’s new addition to their Bird of Prey series of sour beers, we decided to embody the cute-aggressive character of a raspberry in a quirky illustration of a screech owl, her expression equal parts menacing and irresistible. The light-blue of her narrowing eyes glare through finely-rendered red-orange feathers. We chose a name that means ‘huntress,’ and gave her a voice in the form of a playful poem, ripe with neologisms in little berry-bursts.

Venatrix

Driftwood Venatrix Bottle

Driftwood Venatrix Bottle

Am the hunt. Under prickle-thickets, grasping raspberry bushels, peck-picking pucker-sweet fruitlets by the bush-full. Am hunting. Unripe, ripe, over. All a-screech with red words in the bird-light, red-light of me. Then thornless in the after-now of no-hunt, plump and plume, but am huntress, always-ever. Am Venatrix.

Driftwood Venatrix Bottle

Driftwood Venatrix Bottle

Driftwood Venatrix Bottle

Driftwood Venatrix Bottle

Driftwood Venatrix Bottle

Driftwood Venatrix Bottle

Printing Information:
Label Material Name: Vinyl
Label Type: Pressure-sensitive
Printer Name: Westkey
Print Method: Flexographic


Avery Dennison is a global manufacturer of pressure-sensitive label and packaging materials that can be designed and used on a variety of applications. From films and papers to shrink labels and more, our label materials provide beauty and performance that help enhance some of the world’s most recognized brands. Visit our website to learn about our Craft Beer portfolio featuring label material solutions from bottles and cans to crowlers and tap handles.

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