I want to be able to visually see the flavours that I taste in the can.
The instructions from Jeramy Biggie, Commonwealth Brewing‘s owner and brewer, were quite simple. This direction inspired design firm Thirst got their hands dirty with a unique approach to showcasing each beers characteristics.
To realise the design, we photographed textures of different oils, vinegars and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented. The images we captured were edited to show deep, rich colours that had depth and intrigue that requires exploration, much like the beers.
The design is finished with a clean presentation of the breweries simple line work logo and the beer name. The design does all the talking from the shelf, it doesn’t need bold type to draw any attention. These cans have an engrossing presence that demands you pick them up when you spot them on a shelf or in a fridge.
Commonwealth Brewing Co. is one of the rising stars of East Coast USA brewing. Based in the laidback town of Virginia Beach and brewing out of a converted fire station, the brewery produces beers of incredible quality and flavour. They serve the town through their onsite bar and distribute further afield on the East Coast.
Photography by The Curries