Central Coast's Cervantez


February 21, 2017 | Designed by Guru Design

There are usually some pretty crappy gifts handed out to celebrate an employee’s anniversary with a company. When Joe Cervantez hit five years with Central Coast, they made him a beer.

A sugar skull rendition of Joe (and his beard) take center stage on the artwork. His signature marks the side of the can, accompanied by “Joe Cervantez is a fire-breathing, silver-bearded cellar czar. We decided he needed a beer named after him. Lift a can to Joe. Salud!”

Central Coast's Cervantez

Central Coast's Cervantez

Comments (4)


    love the color palette.

  2. Hahaha, that’s my boyfriend.

  3. Weird Beard anyone…? what came first the chicken or the egg?