Whitetooth Brewing Company

Whitetooth Brewing Company

December 14, 2016 | Designed by Hired Guns Creative

“For Whitetooth Brewing, named after the local historic ski resort in Golden, BC, we decided to create a logo inspired by outdoor adventure gear and Swiss Style design. The brandmark, composed with the monogram ‘W’ as part of an abstract set of teeth, also yields an iconic ‘black diamond’ in its negative space.”

Whitetooth Brewing Company

Whitetooth Brewing Company

“Referencing classic National Parks posters and outdoor adventure photography, we developed a hybrid label system with a minimum of design container elements, relying on the strength of the illustration style and composition for high brand recognition amongst individual labels, each designed to flavour.”

Whitetooth Brewing Company

Whitetooth Brewing Company

Whitetooth Brewing Company

“Cohesion within the illustrations was achieved with the use of dynamic figures at medium distance with semi-obscured faces, allowing the viewer to place themselves right up in the action.”

“Bold colour combinations and striking outdoor scenes—imbued with WPA poster-esque expanses of snow, water, sky, dirt and cliffs—give the prospective drinker an idea of each brew’s palate and personality.”

Whitetooth Brewing Company

Whitetooth Brewing Company

“Beloved landmarks and a variety of seasons and terrains were represented in the illustrations to express the abundance found in Golden and its surrounds, connecting Whitetooth beer drinkers (whether they be locals or visitors from far-flung places) with the heady adrenaline rush and sense of awe felt by those who engage in extreme sports in the vast Canadian wilderness.”

Whitetooth Brewing Company

Whitetooth Brewing Company

Whitetooth Brewing Company

Printing Information:
Label Material Name: Vinyl
Label Type: Pressure-sensitive
Printer Name: Westkey
Print Method: Flexographic


Avery Dennison is a global manufacturer of pressure-sensitive label and packaging materials that can be designed and used on a variety of applications. From films and papers to shrink labels and more, our label materials provide beauty and performance that help enhance some of the world’s most recognized brands. Visit our website to learn about our Craft Beer portfolio featuring label material solutions from bottles and cans to crowlers and tap handles.

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