Upland Brewing‘s world-class sours recently got an update, focusing on the delicate artistry of their sour blending:
As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’s sours so good is the careful blending of different batches to create a complex, yet balanced flavor profile. And so the idea of “blended works of art” was born—brought to life in packaging, print and collateral featuring artwork by Michael Cina.
— Young & Laramore
Michael Cina’s style depicts a beautiful blend of science and art, each resulting in a stunning visual experience. And it emphatically communicates the level of not only craft, but artistry, present in every bottle.
— Doug Dayhoff, President, Upland Brewing
Client: Upland Brewing Co.
Agency: Young & Laramore
Executive Creative Director / Principal: Carolyn Hadlock
Creative Director / Principal: Bryan Judkins
Associate Creative Director / Writer: Scott King
Associate Design Director / Designer: Zac Neulieb
Chief Strategy Officer / President: Tom Denari
Account Director / VP: Nick Prihoda
Account Managers: Sarah Davis, Tibet Spencer
Artist: Michael Cina