Upland Sour Ales

Upland Sour Ales

December 7, 2016 | Designed by Young & Laramore

Upland Brewing‘s world-class sours recently got an update, focusing on the delicate artistry of their sour blending:

As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’s sours so good is the careful blending of different batches to create a complex, yet balanced flavor profile. And so the idea of “blended works of art” was born—brought to life in packaging, print and collateral featuring artwork by Michael Cina.

— Young & Laramore

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Michael Cina’s style depicts a beautiful blend of science and art, each resulting in a stunning visual experience. And it emphatically communicates the level of not only craft, but artistry, present in every bottle.

— Doug Dayhoff, President, Upland Brewing

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Upland Sour Ales

Details:
Client: Upland Brewing Co.
Agency: Young & Laramore
Executive Creative Director / Principal: Carolyn Hadlock
Creative Director / Principal: Bryan Judkins
Associate Creative Director / Writer: Scott King
Associate Design Director / Designer: Zac Neulieb
Chief Strategy Officer / President: Tom Denari
Account Director / VP: Nick Prihoda
Account Managers: Sarah Davis, Tibet Spencer
Artist: Michael Cina

One Lonely Comment

  1. Ads look very cool, nice work. To me the detailed logo clashes a little with the backgrounds.

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