“After running a popular Las Vegas restaurant/brewery for almost a decade, Tim Etter came to a realization: the restaurant part of his Tenaya Creek Restaurant & Brewery establishment didn’t really interest him anymore. So, in 2008, he and his partners decided to focus on the one thing they loved with a passion—beer.”
“Tenaya Creek Brewery quickly became a local institution with a number of popular brews. By 2015, their beers were being distributed in Nevada, Southern California, Arizona, Utah, Canada, and on Allegiant Airlines. As the line grew in popularity and varieties, Tenaya Creek’s packaging had become fragmented. Shepherd was tasked with creating a unified label system for six of their core beers.”
Our chief beer and design expert Kendrick Kidd was immediately intrigued by the name Tenaya and its origin. Drawing on the Native American influence on the Tenaya Creek region, Kendrick and his team created an illustration style & vibrant palette that reinvigorated and united the Tenaya Creek line.
— Mike Guiry, Creative Director, Shepherd Agency
Label Type: Shrink Sleeve
Printer Name: Crown
Print Method: Flexographic