Rum Barrel-Aged Snow Shovel

Rum Barrel-Aged Snow Shovel

November 16, 2016 | Designed by Durham Brand & Co.

Braxton Brewing has unleashed the next member of their Heritage Series, Rum Barrel-Aged Snow Shovel. This extremely limited release was brewed with ginger, cinnamon and local honey and then aged in Caribbean Rum Barrels for a year.

Rum Barrel-Aged Snow Shovel

Barrel-Aged beers always have a special sense of uniqueness with the time and flavor born from each batch. And that’s no different with each label design — to craft and capture something special for each release. This Snow Shovel was brought to life with foils, metallics, hits of a matte finish, and a surprising label shape to give a unique in-hand experience, that caught light in different spots like the first snow on the front porch.

— Austin Dunbar, Founder, Durham Brand & Co.

Rum Barrel-Aged Snow Shovel

The custom die cut on the back of the pressure-sensitive label is certainly a big winner here. I’d love to see more breweries have some fun with this space. (Evans Brewing is another fine example.)

Rum Barrel-Aged Snow Shovel

Printing Information:
Label Material Name: 2 Mil Metalized BOPP
Label Type: Pressure-sensitive
Printer Name: Steinhauser
Print Method: Indigo Digital

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