The Owner/Marketing Director of upstart craft brewer, Zero Gravity, came knocking with the need to introduce a new pale ale for summer. Dubbed ‘Little Wolf’ after the latin translation for the hop plant, humulus lupus. We wanted to create a solution that was an expansion of the existing brand, but would also stand out from the proverbial pack. Taking notes from classic ‘gold top’ beer packaging and color palettes, we designed a friendly little wolf icon to adorn shelves in bottles shops all over the upper Northeast, making ‘Little Wolf’ a much desired summer drinking companion.
— Chandelarrow Design
Photos by Peter Cirilli