Little Wolf

Little Wolf

August 10, 2016 | Designed by Chandelarrow Design

The Owner/Marketing Director of upstart craft brewer, Zero Gravity, came knocking with the need to introduce a new pale ale for summer. Dubbed ‘Little Wolf’ after the latin translation for the hop plant, humulus lupus. We wanted to create a solution that was an expansion of the existing brand, but would also stand out from the proverbial pack. Taking notes from classic ‘gold top’ beer packaging and color palettes, we designed a friendly little wolf icon to adorn shelves in bottles shops all over the upper Northeast, making ‘Little Wolf’ a much desired summer drinking companion.

— Chandelarrow Design

Photos by Peter Cirilli

Little Wolf

Little Wolf Cans

Little Wolf

Zero Gravity Little Wolf 2

Little Wolf

Little Wolf Cans

Little Wolf Shirt

Little Wolf Tap

Little Wolf Beer Can

Little Wolf

Top