In a country with nearly two new breweries opening everyday, friends Rob Lightner and Chris Coomber weren’t sure about opening a brewery at all, despite it being a dream for decades. Add to that their age and their relative distance from the current trends and geekiness of craft beer, and it was hard to argue with them. But when we started talking about the beers and breweries that inspired them, there was a common element — timelessness, and a commitment to precision.
The challenge with the branding was to present their connection to a longer history of beer-making, while also helping new craft drinkers see them in a contemporary context.
We decided to present the beers with simple, style-forward descriptions that anyone would recognize. We also articulated the connection to the workaday culture of Richmond, CA where their brewery sits amidst massive stockyards, train lines, and along the waterways where giant freighters from all over the world pass by.
The bifurcated colorways reference the waterlines on those freighters, and the simple monotype font evokes the stenciled lettering of the ships names, or the numbers on a train engine. The simple hemisphere circle of the secondary mark is both navigational and an abstracted plimsoll line.
The results are intended to feel classic and refined, industrial and logistical, both local and foreign, personal, but also massive in scale. Like seeing a boat or a train for the first time as a child — wide-eyed and curious, overwhelmed and obsessed.
Label Type: Shrink Sleeve