My Beer Notes

My Beer Notes

March 15, 2016 | Designed by WeLoveNoise

My Beer Notes (MBN) is a UK based start-up founded by Adam Palmer, a beers and ales enthusiast. The project was to rebrand the product so that it could begin to get recognised as a brand that delivers premium content within the industry.

— WeLoveNoise

My Beer Notes

My Beer Notes

I helped define the product’s value proposition in order to begin creating a vision that the product should strive for.

The outcome was in the form a complete brand redesign from logo to product, and a strategic roadmap to becoming a distinguished and distinctive association.

My Beer Notes

After researching the landscape, i decided to go for a brand direction that had some history associated with it.

The idea to use a monogram was originally inspired by England’s oldest brewery (Shepherd Neame), which was established in the 1600s and used the monogram for a short period. I explored different ways to illustrate this style with a more intricate and crafted execution to reflect the product’s content.

The copper colours were derived from Amber Ales.

My Beer Notes

My Beer Notes

The typeface used for “BEER” is, ironically, Gin

My Beer Notes

My Beer Notes

My Beer Notes

My Beer Notes

My Beer Notes

My Beer Notes

My Beer Notes

My Beer Notes

My Beer Notes

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