Shiner Cheer

Shiner Cheer

December 22, 2015 | Designed by McGarrah Jessee

The Holiday Cheer packaging takes cues from the old town of Shiner, with simple design and colors reminiscent of a classic holiday. We designed the cases and six-packs to look like presents, so the beer could be given as a gift.

Shiner Holiday Cheer is a winter seasonal brew, so we gave it a Christmassy look. That extended beyond packaging to include bar coasters that double as ornaments.

— McGarrah Jessee

Shiner Cheer Six Pack

Shiner Cheer Tap

Shiner Cheer Coasters

Shiner Cheer Case

Shiner Cheer Case

Shiner Cheer Can

Images via McGarrah Jessee and Erica Ellis.

Comments (2)

  1. This is spectacular work.

  2. Tastes as good as it looks.