For this Wild IPA from Driftwood Brewery, our goal was to combine a sense of the beer’s fruity flavours with the untamed nature of the yeast. We chose the name Raised By Wolves for its immediate connections to the wild, as well as to suggest a familiar narrative, setting our scene in the jungle. Bright, saturated, tropical colours helped suggest the flavours of the beer while simultaneously keeping our wolves on the right continent. For a final touch, we pushed our dielines into uncharted territories: this label doesn’t just stand out, it pounces off the shelf.
— Hired Guns