Designer Nick Gamma explains his label designs for Bristol, CT’s Firefly Hollow Brewing:
Given the name of the brewery and the name Twinkler, I thought it was the perfect opportunity to present a firefly. I created this collage/illustration using old engravings of different insects to make the firefly. I felt that the design direction tied into the breweries steampunk ethos and the beer style in a more traditional way.
When they told me the name Photon, I loved it. Once I started to think about the name and the fact that it was a crimson ale, I came up with the idea of a character named Photon who is the Imperial ruler of Mars, the red planet. The brewery itself has a very steampunk ethos. I decided to create a version of Photon the Imperial Ruler using photo collage/illustration that worked with their ethos in a contemporary way. All hail Photon Imperial Ruler!
Fun fact: Before launching Hops & Branding, Nick Gamma worked at Jive Records for 15 years. He art directed and/or designed including NSYNC’s No Strings Attached, Backstreet Boys’ Millennium, Buddy Guy’s Sweet Tea & Slippin’ In, Three Days Grace’s Self Titled, R.Kelly by R.Kelly, Matthew Sweet’s In Reverse, as well as Low End Theory, Midnight Marauders and The Love Movement from A Tribe Called Quest.