Hardwired Beer

Hardwired Beer

July 17, 2014 | Designed by Craig Black

This project was based around how humans survive in extreme circumstances, fighting against all the odds. Over many years, it has been proven by humans that we can survive unexplainable situations such as surviving an avalanche for 24 days without food or water. How do these people survive, is it something deep within us, our soul, our physical presence or are we as human beings hardwired to survive. This philosophy is based around Charles Darwin’s natural selection theory and Walter Cannon’s ‘Fight or Flight Response’.

The whole ethos of the design is based around when Charles Darwin first thoughts of natural selection occurred when he was aboard the HMS Beagle and if there was a shipwreck the only thing surviving was this crate of beer therefore ‘Only The Strong Survive’.

— Craig Black

Hardwired Beer Bottles

Hardwired Beer Packaging

Hardwired Beer

Hardwired Beer Glass

Hardwired Beer Bottles

Hardwired Beer Bottles

Hardwired Beer Bottles

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