Holzfaller Bier

Holzfaller

May 8, 2014 | Designed by Zara Gerson

Not only did Zara design this packaging for her senior project at MICA, she also brewed the contents and held a beer tasting at her final show.

Holzfaller, which means ‘woodsman’ in German, is a beer branding project/collaboration with the very talented writer, Claire Arkin.

The project drew inspiration from Germanic folklore, always warning of the dangers & wonders within the forest.

Before you taste, drinker, take heed. This brew is not for the weak. It holds wonders for those not bound by greed. But may swallow they who too often seek.

So if you favor danger, drink and lose yourself in a spell well cast. But if you tread beyond the brink this sip might just be your last.

Drinker, beware.

— Zara Gerson

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Holzfaller Beer Packaging

Comments (6)

  1. Cool. Love the slim neck band.

  2. It should read “Deutsches Bier”, but it looks awesome.

  3. It’s Holzfäller – not Holzfaller. Did the freefont not come with umlauts?

  4. Rottroll — I’d like to see what kind of designs you came up with as a student, dickhead.

  5. Cool look. Ae the flip tops covered with black wax?

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