To compliment Santa Fe Brewing Co.’s new ‘Los Innovadores’ line, they needed a label that was unlike anything they had done before. Inspired from small 20th century european distilleries and the small nature of the individual batches, the labels are just as over-the-top as the craft beer. They are embossed, hand stamped, hand dated, and signed by the bottler. Luckily, the runs are fairly small, and the folks in the brewery don’t mind all the hand work.
— Jim Dore