Bondi Brew is a fictional craft brewery located in Sydney, Australia created for a student graphic design packaging project. Bondi Brew targets adventurous individuals who know a good beer when they drink one. This past summer I had the opportunity to intern and live in Sydney, Australia, and this is where my inspiration came from. My favorite place to visit while I was there was Bondi Beach. I wanted to embody Australia’s culture by creating the logo to reflect popular graffiti seen around Bondi Beach. I also referred to Aboriginal art in the whale designs. Bondi Brew’s bold package design reflects the fresh beer inside, and invites you to take a sip of life down under.
— Virginia Nelson