The Underground Beer Club is a project that links the best producers of craft beer in Uruguay.
To conquer a wider audience, they launched a new pack with a great selection of beers. It is a combination of styles especially designed for beginners learning about the world of craft beers.
To make this work we decided that each label must have an illustration to tell us something about the beer’s taste and story. We believe that good beer is an occasion to share and discuss and we wanted our labels to be part of the conversation.
— Martín Azambuja, Mundial