Underground Beer Club Logo

Underground Beer Club

December 6, 2013 | Designed by Mundial

The Underground Beer Club is a project that links the best producers of craft beer in Uruguay.

To conquer a wider audience, they launched a new pack with a great selection of beers. It is a combination of styles especially designed for beginners learning about the world of craft beers.

To make this work we decided that each label must have an illustration to tell us something about the beer’s taste and story. We believe that good beer is an occasion to share and discuss and we wanted our labels to be part of the conversation.

— Martín Azambuja, Mundial

Underground Beer Club Bottles

Underground Beer Club Bottles

Underground Beer Club Bottle

Underground Beer Club Bottle

Underground Beer Club Bottle

Underground Beer Club Bottle

Underground Beer Club Bottle

Underground Beer Club Bottle

Underground Beer Club Logo

Underground Beer Club Sketches

Underground Beer Club Label

Underground Beer Club Label

Underground Beer Club Label

Underground Beer Club Label

Underground Beer Club Label

Underground Beer Club Label

Underground Beer Club Shirt

Underground Beer Club Logo

Photography by Salvador

One Lonely Comment

  1. Very nice branding. I like the label design and the icon alone. The nature of the type and the orientation of the full logo makes it a little difficult to read however. It should be a little more legible at first glance. Overall, very elegant branding!

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