Concept B is Coats Design crossover craft beer/homage to our way of working — for sending out to our clients as a Christmas gift. Creating our own Brewing Collective and utilising the expertise of a local craft brewers (Brothers Brewery, Auckland), we developed a hoppy beast of an ale. The name has a double meaning — ‘B’ for Beer (obviously) and ‘Concept B’ as if it is part of a presentation to clients.
Packaged up in a screen printed recycled box, the recipient is presented with 2 Ying/Yang designed labels with two takes on the idea of Concept B (art orientated and hop related). The choice is theirs, or they could just chug both and be happy!