Maneblusser

Maneblusser

November 20, 2013 | Designed by De Bemanning


The packaging for Het Anker‘s Belgian pale ale recently went through a redesign from the De Bemanning agency. The packaging utilizes the red and yellow colors of the brewery’s hometown flag of Mechelen, Belgium and pulls from the local legend of the ‘Maneblussers.’

The inspiration for this brew originates in the night of January 27th in the year 1687. The moon projected its reddish glow on Saint Rumbold’s tower, which was wrapped in a dense fog. “Fire, fire, the tower is on fire!” shouts the dreary voice of a drunken man. The alarm was sounded and people were making haste to help extinguish the so-called fire. Before the tower was reached, the moon slowly moved through the fog. From that moment on, the Mechelenians are called the Maneblussers or ‘Moonextinguishers.’

— Brouwerij Het Anker

Maneblusser

Maneblusser

Maneblusser

Maneblusser

Maneblusser

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