Corona Day of The Dead Cans

Corona Day of the Dead

November 1, 2013 | Designed by Zulu Alpha Kilo

To celebrate the annual Mexican holiday — Day of the Dead, we created limited edition cans featuring artwork inspired by traditional Mexican sugar skull designs.

Despite the melancholy name, Day of the Dead is actually a salute to life. The artwork is meant to reflect that message, as well as continue the theme of Corona’s brand platform: Live Mas Fina.

As the art director and illustrator of the campaign, my vision was to create a series of skulls, each representing a moment in life when we feel most alive: falling in love, travelling the world and something as simple as seeing a sunrise.

Limited edition silkscreened posters were also printed with black and gold ink by Toronto-based silkscreen printers, Kid Icarus. Needless to say, the posters were in high demand and fans were asking for them in various social media channels.

Jenny Luong, Art Director, Zulu Alpha Kilo

Corona Day of The Dead Cans

Corona Day of The Dead Cans

Corona Day of The Dead Cans

Corona Day of The Dead Cans

Corona Day of The Dead Cans

Corona Day of The Dead Cans

Corona Day of The Dead Cans

Corona Day of The Dead Cans

One Lonely Comment

  1. I have looked for these in 5 different LCBOs in downtown Toronto and no one ever got a shipment of this. Where and when were these supposedly released?

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