To celebrate the annual Mexican holiday — Day of the Dead, we created limited edition cans featuring artwork inspired by traditional Mexican sugar skull designs.
Despite the melancholy name, Day of the Dead is actually a salute to life. The artwork is meant to reflect that message, as well as continue the theme of Corona’s brand platform: Live Mas Fina.
As the art director and illustrator of the campaign, my vision was to create a series of skulls, each representing a moment in life when we feel most alive: falling in love, travelling the world and something as simple as seeing a sunrise.
Limited edition silkscreened posters were also printed with black and gold ink by Toronto-based silkscreen printers, Kid Icarus. Needless to say, the posters were in high demand and fans were asking for them in various social media channels.
— Jenny Luong, Art Director, Zulu Alpha Kilo