What started as a simple label update turned into a full packaging and brand refresh. The goal was to bring Firestone Walker Brewing Company and the Lion/Bear icons to the forefront while creating an identity for the individual styles. The shield is part of the brands heritage and I used this shape to create individual logos representing the personality of each beer. The colors for each style remained the same, but the uniform gray background was the key to block the brand as a whole. I drew inspiration from the breweries structure that is made up of metal and my vision was to bring the brewery to the people.
— Andy Wickstrom, Design Director, Firestone Walker