A favorite among local craft beer lovers, Ballast Point was poised to break into national markets, and eager to put their recent brand refresh into action. MiresBall highlighted the brewer’s signature fish illustrations and angling-inspired beer names and refined the brand voice with a clear focus on the process and passion. The new labels, cartons and cans create an unmistakable billboard effect, and give audiences a more potent taste of the dedication that goes into every brew.
Font used: Brothers
Photography by Studio Schulz.