For Sanitas Brewing Company‘s flagship cans, we were challenged to create a minimalistic design that represents the honest beer inside without being humdrum. I turned to vintage beer cans and wine labels for inspiration, then married the results with design elements taken from outdoor exploration companies, old and new. The white base of the can creates immediate brand recognition while the signature colors of each style quickly differentiate between our offerings. The final touch was the “profile bars” and glassware icon that educates consumers about the beer inside. Sanitas Black IPA and Sanitas Saison have a timeless look that is recognizable on the shelf or across a busy bar.
— Zach Nichols, Co-Founder, Sanitas Brewing Co.