The Pinnacle group tasked Marque Brand consultants with extending the portfolio of its mainstream Sail & Anchor brand into a craft beer territory for a new range. Knowing that the craft beer drinker most likes the authenticity in their great tasting beer of choice, and revels in the detail of crafted ingredients, Marque delved into the history of the Sail & Anchor brand to unearth a truth that could be the bedrock of the craft range. What it so excitedly discovered was that the Sail & Anchor brand has over a century of heritage in the seafaring port of Fremantle, where sea shanties have been sung and beers have been brewed in the Sail & Anchor hotel off and on for decades and is still being brewed there today. The Sail & Anchor hotel had seen many seafaring characters and personalities walk through it’s doors and the resulting brand weaves wonderfully romantic stories of Sailor’s Knots used in days gone by, elements of Fremantle history, a little touch of humour and brings them to life in an endearing illustrative form.
— Marque Brand Consultants
Cat’s Shank Kölsch – The one with the high-flying heritage!
You needed more than nine lives to hoist beer crates off the drayman’s cart at Fremantle Port. In fact, loading ships was lethal but the wildest lifts were tamed with a Cat’s Shank knot. Unlike the original, our Cat’s Shank slips down all too easily. But here’s the twist. Thanks to the quality pilsner and Vienna style malts we use, our Cologne-inspired ale tastes light and refreshing like a lager. So it’s the ideal drink to get your claws around on a sunny day.
Lark’s foot Golden Ale — The one worth keeping your eye on!
How many beers can I get for this lark?” is not a question you often hear today. But before bank accounts, exotic birds were as good as cash. And if you didn’t secure them with a Lark’s Foot knot, your beer fund would fly off at the first opportunity. Our Lark’s Foot Ale deserves similar security. Rich, light bodied and beautifully balanced, this luxurious New World ale has a deep amber colour, an irresistible aroma and a refreshing citrus tang. Leave it unattended at your peril.
Boa’s Bind Stout — The one that grips you from the start!
Ever had a cask fall on your foot? Over the years our brewers have and as their toes will tell you, once is enough! So to stop our barrels misbehaving, they relied on the coils of the Boa’s Bind knot. And just like its namesake ourAmber Ale is reassuringly robust. Carefully crafted from 6 different malts and Cascade and Chinook hops, this golden wonder grips you from the start with its seductive warm colouring, thirst quenching taste and deliciously bitter bite.
Monkeys Fist Pale Ale — The one with an unexpected punch!
‘Time Gentlemen!” used to be the most dangerous thing you could say in The Sail & Anchor. As many a black eyed seafaring man can testify, a thirsty sailor never takes kindly to closing time and always settles bar room ‘discussions’ with a flailing Monkey’s Fist knot. Like the original show stopper, our Monkey’s Fist Pale Ale packs an unexpected fruity punch, a knock-out blend of American hops and a tingling bitter aftertaste that will refresh even the saltiest seafarer.