Northbound Brewing Co.

Northbound Brewing Co.

May 30, 2013 | Designed by Paperjam

Paperjam were contacted by Martina and David Rogers in April 2013 for help with their new venture. The couple had recently relocated from Australia to Ireland and were planning to establish a beer brewery in their current location, the shores of Lough Enagh — a little outside the city of Derry / Londonderry.

Paperjam were instantly inspired by the couples story and the location of the brewery and wanted to incorporate these into the brewery name and gave the couple the following options to choose from; Elders, NW (North West), Northbound and Landers.

David and Martina both chose ‘Northbound’.

With the final brewery name selected Paperjam began to work on the visual directions for the couples first beer. 3 strong creative directions emerged, the first emphasised the journey the couple took from Australia to Ireland and how the first beer produced would be their Maiden Voyage.
— Paperjam

Northbound Brewing Co.

Northbound Brewing Co.

The second design referenced the migratory nature of the couple’s travels and used small migrating birds to emphasise this theme.

Northbound Brewing Co.

Northbound Brewing Co.

And the final visual direction was inspired by numbers significant to the couple, whether they were dates, coordinates or numbers relating to each beer.

Northbound Brewing Co.

Northbound Brewing Co.

After this initial presentation of visual ideas the couple chose numbers as their final direction.

Beer no.42

Beer no.42 will be the first beer the couple will produce, it is named 42 because of its international bitterness unit (IBU). The American style craft beer will be created using the finest ingredients and a selection of 3 types of hops. The finished beer will have a distinct citrus aroma with a distinctly hoppy flavour.

Northbound Brewing Co.

Northbound Brewing Co.

Northbound Brewing Co.


Update 6/7/13: Paperjam was kind enough to send along some additional photos of the 42 bottle.

Northbound 42 Beer

Northbound 42 Beer

Northbound 42 Beer

Comments (4)

  1. amazing design!

  2. Very nice design – I like the way the one image of the #42 displays the full label on the bottle. I think more labels should be displayed this way

  3. David,

    It looks great! a really destinct design. Cant wait to try a drop… keep up the good work…

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