Lance's Brewery Tour

Lance’s Brewery Tour Poster

May 27, 2013 | Designed by Neltner Small Batch

Certainly, none of us needs to be reminded of the consequences of Autism. Likely everyone knows someone struggling with, or connected to, that disorder. But what we DO need to remember is that Autism isn’t without hope; this project made that fact very clear for us. Here’s how it happened. Our friends at Rare Brain Studios in LA asked us to help promote a documentary film about an Autistic man named Lance Rice.

Lance has an encyclopedic knowledge — a cliche, admittedly, but there’s no better way to describe it — of the history of beer in America, and for 40 years he’s wanted to write the definitive book on the subject. So, Lance’s nephew is launching a Kickstarter campaign to fund the filming of Lance’s dream, starting with a cross-country tour of America’s breweries. The project was called “Beer, Autism, Hope.”

Our contribution took the form of an original Neltner poster that was given to those that donated $100 or more to the Kickstarter campaign. We were also excited because Lance’s tour was scheduled to make a stop in Cincinnati, at the legendary Arnold’s Bar, where we’d get to meet Lance. (After all, we love beer, too.) This was a chance to share the hopeful side of the disorder, which was too important an opportunity to pass up.

Lance's Brewery Tour

Comments (5)

  1. Awesome story. Can’t wait for the book and documentary.

  2. Wow, very moving story and great design!

  3. Thank you for posting this.

  4. Pingback: Local artist Keith Neltner makes beer beautiful | Queen City Fresh