Citizen, a local beer company, required a design that reflected the heritage and honour of quality beer making as well as the story behind their title.
The name ‘Citizen’ is a reference to the hidden elements in society — individuals you can interact with daily, but be unaware of the roles they play in shaping your world. It’s a nod towards espionage, subterfuge, and clandestine activities as regular people continue with their normal lives. Simply put: just another citizen.
The components of the heraldry incorporates both the elements of beer-making and ‘Citizen.’ The sun represents the glory received from performing honourably in a noble trade. The waving lines below the sun represent, at once, both barley fields swaying in the wind and flowing water; water and barley being the original ingredients of beer. Finally, one of the original weapons and symbols of stealth, a dagger, placed center representing the clandestine element of Citizen’s name.