Setting the stage for a craft beer revolution, Liberty Ale® was the first modern American IPA brewed in 1975 after prohibition and the first modern American single-hop ale and dry-hopped ale.
For a label, Fritz turned to his friend Jim Stitt, who had done such a beautiful job with Anchor Porter. Jim, who is to hops and barley what Monet is to water lilies, replaced the olive branch in the talons of our American eagle with the hops and barley that made Liberty Ale so unlike other American beers in the 1970s.
Next, Jim hand lettered the entire label in a style reminiscent of the eighteenth-century typeface of English typographer John Baskerville. Jim’s letterforms were deliberately a bit crude, evocative of proclamations and broadsides from the Revolution. Even the colors are suggestive of an eighteenth-century American flag.
— Anchor Brewing