You may drink Łomża Podkapslowe in one of two ways – when drunk directly it is a light and refreshing lager. When you rotate the bottle the lager at the top is mixed with the yeast at the bottom, and Łomża Podkapslowe turns into a turbid beer with a unique flavour.
When we observed consumers interacting with the product, we decided that the advantages of re-fermented beer are its thickness and full taste that occur when the beer is mixed with the yeast. Therefore, both the design and information on the label encourage a consumer to turn a bottle horizontally and mix two tastes.
Łomża Podkapslowe is the brand energizer in Łomża’s portfolio. It is targeted to the opinion makers of the biggest cities. Touch Ideas was responsible for consumer insights, product strategy, guidelines, design, name and graphic design of the packaging.
— Touch Ideas