The first brewery factory was located on a street in south Tel Aviv named Cordovero. (Moses ben Jacob Cordovero was an important Jewish figure in the historical development of the Kabbalah). The brand and design is based on a rough, yet friendly brand character, a nameless old man.
The brief was to design a local Israeli Brewery boutique brand and to emphasize the relation to the factory and environment surround it. — Eyal Baumert