Bintang Limited Edition Can

Bintang Limited Edition Can

February 25, 2013 | Designed by Innovation Kitchen

Background:
Bintang is the leading brand of beer in Indonesia. The brand occupies more than 50% of the market share and has always been positioned as ‘Indonesia’s Favourite Beer’.

Challenge:
As Indonesia moves towards a ‘dark market’ with restrictions implemented on alcohol advertising, the challenge is to increase brand presence and consumer awareness through on-ground activation.

Brief:
Develop a Limited Edition Can and secondary packaging, celebrating the excitement around the brand during the Asian festive season. With Christmas, New Year and the Lunar New Year, the design should not be too specific to a particular festival. The design also had to be in line with the brand values of being ‘modern, progressive and trendy’.

Solution:
“Our solution captures the excitement and celebratory feel without being too focused on Christmas alone. The modern and bold design also gives Bintang greater shelf stand-out, ensuring that Bintang is still the leading choice of beer for the festive occasion” says Creative Director Dale Evans.

 

Bintang Limited Edition Can

Bintang Limited Edition Can

Bintang Limited Edition Can Packaging

Comments (10)

  1. This is well executed, but looks like the red equivalent of Heineken.

  2. Man….Bintang brings me back to my days in Bali. Awesome to see this show up in my inbox.

  3. Actually Bintang is owned by Heineken! 🙂

  4. red heineken, absolutely

  5. Both the can and shrink wrap are very well done. Would like to try it some time.

  6. Pingback: Bintang Bier – Limited Edition | KlonBlog

  7. I am a collector of cans and love the art work on these cans .I will buy your emptys $$$$ looking for someone that will drink these beers and save the cans for me, let me help pay for our night out
    rivercamp@comcast.net
    Jack Kramer

  8. Pingback: Bintang Bier – Limited Edition | dailybri

  9. Pingback: ビンタンビール 限定ボトル♪ | バリ雑貨店スタッフ達のへんてこバリ島生活

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