Ippon Matsu Bottles

Ippon Matsu

November 8, 2012 | Designed by Kota Kobayashi

In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means “One Pine Tree” and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.
— Kota Kobayashi

Visit the Ippon Matsu website.

Ippon Matsu Beer Packaging
Ippon Matsu Beer Packaging