This student project comes from the Federal University of Rio de Janeiro.
It´s about the Brand Positioning and developed the Visual Identity System for a fictitious brand of craft beer, based on the current scenario of the country’s beer market. During six months, I defined the Brand Positioning and developed the Visual Identity System for a beer brand, based on the current scenario of the Brazil’s beer market. It´s the dawning of the “Cervejaria República.” It´s inspired by three main elements that, combined, serves the brand´s guidelines:
- The Wheat, representing beer.
- The Republic, representing Brazil´s old republic period.
- Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.
— Gustavo Bife Fernandes
Font used: Ziggurat