Cervejaria República Logo

Cervejaria República

October 15, 2012 | Designed by Gustavo Bife Fernandes

This student project comes from the Federal University of Rio de Janeiro.

It´s about the Brand Positioning and developed the Visual Identity System for a fictitious brand of craft beer, based on the current scenario of the country’s beer market. During six months, I defined the Brand Positioning and developed the Visual Identity System for a beer brand, based on the current scenario of the Brazil’s beer market. It´s the dawning of the “Cervejaria República.” It´s inspired by three main elements that, combined, serves the brand´s guidelines:

  • The Wheat, representing beer.
  • The Republic, representing Brazil´s old republic period.
  • Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.

— Gustavo Bife Fernandes

Font used: Ziggurat

Cervejaria República Bottles
Cervejaria República
Cervejaria República
Cervejaria República
Cervejaria República Bottles
Cervejaria República
Cervejaria República
Cervejaria República Business Cards
Cervejaria República
Cervejaria República Stationery
Cervejaria República Print Identity

Comments (2)

  1. cerveja brasileira bem representada!

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