Package concept for made up microbrewery Olssons, based in the region of Hälsingland, Sweden. The idea was to combine a feeling of the 18th century Decorated Farmhouses of Hälsingland, with the new era of modern high quality craft beer. The names of the beers represent different small villages around Hudiksvall and are meant to tell the drinker a little about the brew. For example, Saltvik Rökporter is a smoked porter that pairs well with smoked fish, wich has been the speciality for the fishermen of Saltvik. The Idenor Pale Ale’s fresh hop aroma and crisp body will go perfect with your dinner in the sun, on the patio in Idenor.
The Decorated Farmhouses of Hälsingland just got listed as a World Heritage on UNESCO and Olssons would be the perfect drink to celebrate it.
— Petter Olsson