Carrots Beer

September 25, 2012 | Designed by Pereira & O’Dell

The objective was to create a buzz around this high-end fashion boutique CARROTS and specifically around their men’s line, driving new male customers into the store. We created a limited edition, designer beer made from carrots. We brewed the beer, handcrafted the bottle wraps, and applied the labels. The 22oz. burlap-wrapped bottles were hand-delivered as gifts to specifically targeted men and the 12oz. beers were served at CARROTS-sponsored events and in-store to enhance men’s shopping experiences. Among the hundreds that received the bottle as a gift and the ones that tried it in the store, many people actually placed orders for beer to take home, turning a unique promotional item into a sexy and successful new product. Not to mention creating a buzz around the store.

—Pereira & O’Dell

Comments (2)

  1. Is it available to buy? I couldn’t find anything on their website. Carrot beer sounds interesting!