I always really wanted to like Brewery Ommegang’s branding, but could never quite convince myself. Duffy & Partners does a fine job selecting the essentials of the brand, and tightening up everything around it. By preserving certain pieces (lion, plaid, etc.), the redesign doesn’t feel quite as drastic as it really is. And, unlike before, they created a bottle lineup that looks like they belong together on the shelf.
The perfect marriage of Belgian brewing and American Craftsmanship, Brewery Ommegang‘s brand identity honors its heritage and celebrates the innovation of American craft. The identity heralds the superior quality of Belgian style ales while the label for each beer is inspired by ingredients, a unique process, and a bit of storytelling folklore. The brand language provided for a myriad of applications — from labels to tap handles, shippers, a cafe and visitor center as well as point-of-sale materials, a delivery truck and bar swag.
— Duffy & Partners
Read more about the brewery’s redesign at Brand New.