Kagua’s art director is a young and energetic artist working in Japan and internationally. His main aim is to create a very simple and well-honed image, while also reflecting Japan’s gentle and meditative nature. Connecting to its guaranteed quality, Kagua’s logo is inspired by a traditional seal, which Japanese have been using as signatures for centuries.
To showcase Kagua in the global marketplace, he uses two traditional colors: “akane-iro” (Japanese madder, or deep red) and “gofun-iro” (Japanese ultra-light yellow).
The distinctive bottle and label design, showing simplicity and humbleness that complements any cuisine, is one of Kagua’s most fundamental values.
Font used: Futura