Branding for the world’s first co-operatively owned and worker self-managed brewpub, happily located in Austin, TX.
Black Star was looking for a logo that would express the power of a local cooperative. It had to convey a sense of authority without appearing too socialistic. The model of a co-op demonstrates the true meaning of the democratic process and Black Star wanted to exemplify this in an Austin TX kind of way. So it needed to be fresh and non-stodgy amongst the wealth of traditional visuals associated with beer culture. It needed to be fun and laid back in a serious way.
— Ptarmak
Kudos to Ptarmak. Branding a Texas-based company with “star” in the name opens the door for tacky, cliché design.
For more on this redesign, be sure to check out the write up on UnderConsideration.
Free Beer Movement
July 27, 2012 at 9:32 am
One of my favorite places to drink in Austin. Constantly rotating selection of local and national craft beer and wonderful, local food. House brews aren’t too shabby either.