Packaging for Samuel Adams’ IPA mix pack, out now for a limited time. The illustrated labels pair nicely with the case, which was created with hand drawn chalk.
Created by the in-house design team at The Boston Beer Company
Designers: Joe Dion and Jim Dumas
Art directed by Matt Moffatt
Grumpy Monk Bottle Illustrated by: Dahl Taylor (Freelance)
Hop-Ology Packaging: Bernard Maisner (Freelance)